The Creation Process

Let us walk you through the logo creation process using a project from our client at the Trails End Sanctuary...

Each custom logo begins in a rough sketch phase. It's tough to visualize an idea you may have in mind and if it will work as a logo until you can see it on paper. A quick sketch or two based on your ideas gets you going in the right direction. If you're not sure what your logo should look like we are happy to draft up a few of our own ideas. We welcome and encourage your comments along the way to help make your custom logo distinctly your own.

We stand behind our work 100% and will not be happy with your logo design unless you are. On many
occasions we will throw out numerous ideas and sketches until our clients are positive they have
found just the right one.
 
** Keeping in touch with our clients each step of the way is a must **
There are many stages where your input can greatly enhance the final design

Once you choose an idea you would like to work with we move along to the second sketch where your design really starts to take form. At this stage we request a 25% deposit from our clients... In this sample our client decided on a sketch our idea. Here we start the process of cleaning and building it up.

A text sample is worked in for the clients approval as the rest of the subjects in the logo proceed into their final clean up stages. From here the logo enters into the computer where each line is redrawn creating a vector format. If you require any changes it is crucial to make them when your logo is in the previous sketch phases Once your logo enters the computer any alterations to the original design will be much harder to work in. As a result you may be charged for the extra time needed to make adjustments.

As with the sketch process, we send samples of the line work to our clients as it is created. Once the final line work sample is approved it advances into the color stage. We are happy to work with any colors you would like to see in your design, from a complex color pallet, to gradients and shading. There is no extra charge for the complexity of the colors in your logo. Primary colors and a limited pallet are recommended to simplify your reproduction needs and keep your costs down when reproducing the design to t-shirts or banners.

Our client requested additional text to be added at the bottom edge of their logo. Full color is added and with the client's final approval this project is complete! After final payment has been made we ship our clients a CD (or email if preferred) of their final logo in these formats: ________________________________________ JPG = Handy for sharing the image through a web page or email. A white background is automatically added as a default and help preserve color settings. GIF = Preserves line work with a transparent background. Ideal for web use when the background color of the page needs to show through. Color settings on a .gif file are limited and may differ from original settings shown in the .jpg file. AI = The Adobe Illustrator (.ai) format is easily used by most printing companies. Adobe Illustratior preserves layers and allows for color changes and other minor adjustments. A .jpg file should accompany the .ai file for proper color calibration. We can also export your logo in these formats as well: SWF, SPL, EMF, WMF, EPS, DXF, BMP, PNG

Most often we will have your logo on file and are happy to email replacements to you at no extra charge.  However there is no guarantee that your logo will always be on our hard drives.  ** We encourage all clients to make multiple back ups of their logo design ** Changes to the line work of the logo is strictly prohibited unless prior approval is given from Lead Dog Graphics The colors of your logo may be changed at any time. Your logo may also be used whole or in parts. When the final copies of your logo are prepared we will separate the layers to ease your use of the logo now and in the future. Seperating aspects of the design is useful  for letterhead or websites. Your customers will easily recognize your organization or company even if you have limited space to work with.

Lead Dog Graphic Arts does not resell any of our custom/exclusive logos to any other person or company. All exclusive logos remain the property of our clients. Lead Dog Graphic Arts retains rights only to self promotion of your design on our websites and to advertise our logo services.

To see more of our work click the 'Logo Gallery' button on the left side of your screen. Contact us to get started creating your own custom logo for your organization or business!